Other BIB Packaging Benefits
- Safety: The protective nature of BIB packaging makes it an ideal format for laundry detergent packaging. The bag part of the package is a reinforced structure that’s designed to prevent leaks and ensure product integrity. The outer corrugated box enhances product protection by providing a shell.
- Sustainability: We’ll get into more of this in the next section, but BIB packaging is recyclable.
- Branding potential: A more brand-centric benefit of BIB packaging is the opportunity for companies to develop unique branding and marketing on the packaging. Rather than applying labels to a rigid plastic bottle, companies can brand all four sides of the box to help their products stand out on the store shelf and create competitive advantages.
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