US pouch demand expected to reach $8.8 billion in 2016

Reportlinker is reporting the demand for pouches in the US is projected to reach $8.8 billion in 2016 based on stand up pouches sustainability, functionality and branding opportunities over other packaging. Consumer acceptance of pouches over rigid containers will buoy demand, as will such advantages as superior aesthetic appeal, portability, light weight, reduced material use and significantly lower shipping costs than rigid containers. Heightened use of reclosing and dispensing fitments will increase the competitiveness of pouches against rigid containers.

Processed foods applications will show growth in the pouch packaging market based on the popularity of baby food and fruit snacks in spouted pouches and conversions from rigid containers. Growth opportunity is also expected in the beverage market as spouted pouches further penetrate alcoholic beverages, premixed cocktails, sports drinks and energy drinks.

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