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Flexible Packaging and Source Reduction

Is flexible packaging as sustainable as it claims to be? Yes flexible packaging is manufactured using less plastic than rigid packaging resulting in less plastic to transport and dispose of, but flexible packaging’s sustainability may not be as straightforward as perceived.

 

Flexible packaging advocates boast its sustainable advantages, which are mainly true, however if these claims are exaggerated they could result in serious backlash. Unfortunately the method for quantifying sustainability is subjective. Flexible packaging’s source reduction can be a competitive advantage. Although the more easily quantifiable benefits, such as storage and transport, might reside more with supply chains than with the consumer.

 

To win the consumer, companies should make true product sustainability claims. Companies should avoid overselling product sustainability claims and expect consumers to think of sustainability as a tie breaker when all other factors are equivalent.

 

Growth for flexible packaging could be attributed to the utilization of technologies to provide competitive advantages. Examples of this are innovations that allow for multilayer structures for better barrier protection, the ability to create an interlocking strip system to store product for long periods of time without exposure, and producing see-through packaging for product visibility.

 

To read the entire article please visit:

http://www.greenerpackage.com/source_reduction/flexible_packaging_and_source_reduction

 

Source: Greener Package

Five Key Trends Shaping Food and Beverage Packaging

Lifestyles and eating habits of the population today have drastically changed compared to prior years. Demographic changes, such as fewer married couples, more people living alone, smaller household sizes and multi-generational households are impacting packaging developments. The shift in consumer attitude and lifestyle has effected behaviors regarding food and beverage packaging. One of the five new trends includes targeting millennials who have shown more interest and brand loyalty to fresher and/or organic products that are typically found on the parameter of the grocery store. Second, smaller packages have proven a bigger trend. Smaller households or those living alone have more of a demand for smaller or single-serve packaged meals or multiple packaged snack packs. Third, convenient packaging has been a big selling point in snack foods. Ease of opening, reclosing, and portability have been an influence on the packaging. Fourth, transparent packaging. The ability to see ones food prior to buying has had huge influence on the food industry. The demand for more transparency in the food industry has been of grave importance to the consumer, both figuratively and literally. Lastly, eco-friendly packaging options have huge appeal to consumers as of late.

 

For further reading, please visit http://www.packworld.com/package-design/strategy/5-key-trends-shaping-food-and-beverage-packaging

 

Source: Packaging World

US pouch demand expected to reach $8.8 billion in 2016

Reportlinker is reporting the demand for pouches in the US is projected to reach $8.8 billion in 2016 based on stand up pouches sustainability, functionality and branding opportunities over other packaging. Consumer acceptance of pouches over rigid containers will buoy demand, as will such advantages as superior aesthetic appeal, portability, light weight, reduced material use and significantly lower shipping costs than rigid containers. Heightened use of reclosing and dispensing fitments will increase the competitiveness of pouches against rigid containers.

Processed foods applications will show growth in the pouch packaging market based on the popularity of baby food and fruit snacks in spouted pouches and conversions from rigid containers. Growth opportunity is also expected in the beverage market as spouted pouches further penetrate alcoholic beverages, premixed cocktails, sports drinks and energy drinks.

Click here to read the entire report summary and/or purchase the report.

http://www.reportlinker.com/p0934667/US-Pouches-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Packaging