Four Key Trends Driving Flexible Packaging


The global market for flexible packaging is forecast to grow at an average rate of 3.4 percent annually over the next five years and reach $248 billion by 2020, according to a new report from Smithers PiraThe Future of Global Flexible Packaging to 2020.


Four key trends are driving the flexible packaging market:


The combination of environmental pressures and high polymer prices are increasing demand for thinner films. Flexible packaging uses less resources and energy than other forms of packaging. It provides significant reductions in packaging costs, materials use and transport costs and has certain performance advantages over rigid packaging.


High-Performance Films
Food packaging films are trending toward high-performance film structures that are less permeable to increase shelf life and enhance flavors. The ongoing success of flexible packaging as a replacement for glass and metal packages can be attributed directly to the substantial improvements in barrier properties of plastic films and particularly clear plastic films.


Consumer Convenience
Ready meals that are available in new flexible packaging formats are in a prime position to take advantage of the current social trend toward convenient mealtime solutions.


Packaged fresh meat, fish and poultry consumption will grow at a faster rate than unpackaged produce to 2020. Growth in the pre-sliced sector and in premium lines has promoted growing demand for modified atmosphere (MAP) packaging. Demand for chilled food is also being driven by a greater variety of ready meals, fresh pasta, seafood and exotic meats.


Bio-Derived and Bio-Degradable Technologies
The proliferation of bio-based plastic films continues with polylactic acid (PLA), polyhydroxyalkanoates (PHA) and poly-trimethylene terephthalate (PTMT) showing the most promise on the materials side of the equation, and thermoplastic starch (TPS) films on the petroleum replacement side.


Read more:



Source: What They Think


The Future of Food Packaging

A new report from Mintel has identified six trends that will transform the global packaging industry in 2016.


The rise of digital printing – Companies will use the customization and quick turnaround capabilities of digital printing to leverage their brands with consumers.


Package transparency – Consumers prefer clear, easy to read details regarding ingredients and other product information.


Flexible is in – Stand up pouches may be peaking in favor of packaging featuring rigid and flexible components. Brands are looking for packaging with functional and sustainable benefits and a strong shelf presence.


Beyond sustainable – 63% of consumers prefer packaging that is reusable or recyclable. If the price and quality of a product are equivalent, sustainability may be the determining factor.


Size it up – Consumers want a wider range in pack sizes. Companies offering product in a trial size are more likely to gain new customers.


Going mobile – Brands are using new technology, such as nearfield communication and Bluetooth low energy to connect with consumers.


To read the entire article, click here



Source: Food Business News

Five Key Trends Shaping Food and Beverage Packaging

Lifestyles and eating habits of the population today have drastically changed compared to prior years. Demographic changes, such as fewer married couples, more people living alone, smaller household sizes and multi-generational households are impacting packaging developments. The shift in consumer attitude and lifestyle has effected behaviors regarding food and beverage packaging. One of the five new trends includes targeting millennials who have shown more interest and brand loyalty to fresher and/or organic products that are typically found on the parameter of the grocery store. Second, smaller packages have proven a bigger trend. Smaller households or those living alone have more of a demand for smaller or single-serve packaged meals or multiple packaged snack packs. Third, convenient packaging has been a big selling point in snack foods. Ease of opening, reclosing, and portability have been an influence on the packaging. Fourth, transparent packaging. The ability to see ones food prior to buying has had huge influence on the food industry. The demand for more transparency in the food industry has been of grave importance to the consumer, both figuratively and literally. Lastly, eco-friendly packaging options have huge appeal to consumers as of late.


For further reading, please visit


Source: Packaging World

Consumer Trends Changing the World of Packaging

Over the past five years, consumers have become more aware and educated on environmental issues and taking health and wellness more seriously. With a more educated consumer base, manufacturers and food companies need to be more upfront and honest about packaging claims they make. Companies will be held to a higher standard with harsher consequences if they over-extend their packaging claims. Today, the largest complaint being made about packaging is the excessive packaging being used to protect product. Consumers also care whether the packaging being used can be recycled. Companies are taking note, more companies are labelling their environmental affects outside the ingredient list. While the sustainability issue continues to grow, plastic is still the more popular packaging material at 29% of the packaging market. Flexible packaging has seen an increase in the beverage world, as well as the baking and snack industry.


For further reading, please visit:


Source: Bakery & Snacks

Sustainable Packaging Coalition survey

Three trends shake up packaging sustainability

Sustainable Packaging Coalition conducted their yearly survey on packaging and sustainability. For 2015, the highly regarded research focused on the top three areas where packaging will see the biggest impact.
1. Circular Economy vs. Eco-Efficiency
2. Bio based materials
3. E-Commerce

The struggle with sustainable strategies:

The circular economy was mentioned in an earlier edition of Packaging Digest, defined by Ellen MacArthur Foundation, a circular economy focuses on industrial economy that is restorative by intention by eliminating the use of toxic chemicals and relying on renewable energy. This is done through careful designed. The industry has focused on eco-efficiency philosophy that lessens the environmental footprint, but not necessarily in the long term. Those who are members of the Sustainable Packaging Coalition were familiar with Circular Economy while those who are not members were less likely. However, there was a large gap of in both groups who were not familiar with the new philosophy. In addition, those surveyed were not familiar with their company’s sustainable practices or which philosophy their company subscribes.

The Run on Bio-Based Packaging Material:

There has been much discussion on bio-based materials but is there current use and is bio-based material projected to grow within the packaging community? There has been activity and interested in the bio-based material market but in a recent survey, less than 31%of respondents are currently using bio-based materials. However, looking down the road 43% said they plan to use them. That would be an expected increase of about 27%. Those surveyed were asked why they use bio-based material. Some stated that the materials help minimize environmental impact. The materials added an active component to their marketing message. Lastly, consumer’s expect them.

Escalating e-commerce sales need better packaging:

Online and mobile sales are on the rise, which begs the questions, should e-commerce have better packaging options. It’s no surprise that products sold through e- m- commerce are over packaged. Packaging Digest conducted a survey about how their products are sold. Currently, 31% are sold via e-commerce but looking towards the future, that number is expected to rise to 44% are going to be sold through this channel. Will that put momentum to move packaging options forward? Should this type of market have packaging designed specifically for them? Out of 600 surveys, 62% said yes, there should be specific packaging designed for e-commerce. While 24% are on the fence, and 14% were a flat out ‘No.’ Are the product sold via e-commerce over packaged? Those working the industry responded that they did not think so while 47% stated that it was wasteful (the other 53% thought it was beneficial in securing the product).

Source: Packaging Digest, November/December 2014.

Top five packaging trends for 2015

The five trends that will impact packaging and associated industries in 2015 are: the growing importance of sustainability; the demand for supply chain transparency; the rise of new barrier/coating packaging technologies; the continued emphasis on lightweight packaging; and the importance of delivering frustration-free packaging.

The growing importance of sustainability

Because sustainable packaging is now prompting consumers purchasing preferences, sustainable packaging has significant environmental and business implications for companies. Businesses should be proactive in implementing procedures that advance a product’s packaging sustainability; if not, they risk the possibility of losing customers to competitor brands that are prioritizing sustainability in their packaging.

The demand for supply chain transparency
Supply chain transparency is an important area companies must focus on to avoid potentially costly environmental and legal infractions that could damage a company’s reputation and overall relationships with consumers. Businesses should address how they are implementing supply chain traceability in terms of sourcing, manufacturing, transport and end of life cycle.

The rise of new barrier/coating technologies
According to a Smithers Pira report, paper and corrugate are going to see tremendous growth in the next several years. The focus will be on developing new barrier technologies that are renewably sourced, readily recyclable and/or biodegradable.

Source: Greener Packaging

To read the entire article, click here:

Consumer Trends Shaking up the Packaging Industry

Here are the current consumer packaging trends you need to know about to maximize the potential of your product’s packaging.


Consumers are busy and are looking for packaging that is easy to use and take on the go. Smaller, lighter weight and easily disposed packaging make consumption on the go easier.


Consumers today are more aware of global environmental issues and are changing their purchasing habits to be eco-friendlier. An example of this would be consumers seeking out packaging with semiotic signs to support green manufacturers.

Cost-effective shopping

There is a rising trend in consumers making purchases when they are running out of a product, rather than buying product in bulk, which had been the norm. Packaging that is smaller and easier to carry is ideal for these shoppers.

Healthy & Wellness

The health and wellness market is thriving. Consumers expect the packaging to clearly list the health credentials of the product, so consumers can quickly make an informed decision. Packaging should focus on unique benefits, such as natural ingredients. Innovative methods of displaying and preserving fresh food will be key for short term and long term success.

Authenticity and Trust

As a consequence of the numerous global food scandals, such as the discovery of horsemeat in beef burgers in Europe, pink slime in the U.S. and tainted milk in China, consumers are demanding transparency from food manufacturers. Product origins need to be traceable back to the supplier.

To read more, click the link below


Consumer packaging trends that are impacting the industry

The five most important consumer packaging trends for today’s market are sustainability, healthy living, convenience, authenticity and cost-effective shopping.


Consumers are more aware of international environmental issues and are changing their purchasing habits. Consumers are seeking packaging with the recyclable logo on it.

Healthy living

Consumers are interested in health and wellness and are looking for the packaging to list the product’s health credentials. Packaging should focus on natural ingredients and formulations.


Consumers are busy and are looking for on the go, easy to use packaging. Packaging that is smaller, lighter and easily disposed of are ideal for on the go consumption.

Authenticity and Trust

Due to global food scandals, consumers are demanding clarity from manufacturers on product traceability.

Cost-effective shopping

Consumers are now purchasing product as they run, opposed to purchasing product in advance and storing for future use, which has been the norm.

To read the entire article, click the link below

Source: Packaging Digest

Eleven trends shaping flexible packaging

Here are some recent and developing trends in flexible packaging:

More easy open/ easy reclose options

Today there are more opening treatments, fitment and closure options available, such as reclosable zippers that do not involve tearing the package to open it and pouches with screw-on caps.

Clear high-barrier films

Clear films and coatings barrier properties are becoming comparable to foil and metalized films and offer the possibility of microwavable packaging.

Penetration into entirely new categories

Pouches are being used for a variety of food products. Retort pouches for tuna fish and pet food have replaced cans, glass jars have also been replaced by retort pouches for baby food.

A quick look ahead

Condiments, beauty products like shampoo and lotion, and soups, stocks and canned fruit are anticipated to be next in line for pouch packaging.

The slow roll of the cereal aisle

Cereal is not a product expected to move into flexible packaging any time soon. Cereal manufacturers have too much invested in existing bag in box equipment to make a change.

More layers in co-extrusion

More converters are moving towards seven and nine layer coextrusion lines, which provide more flexibility for cost, thickness and functionality.

Shaped flexible packaging

FFS (form/fill/seal) packaging can generate a multitude of shapes and styles. Machinery manufacturers are working on equipment to create 3 dimensional pouch packaging.

More retortable pouches

The factors driving the growth of retort pouches are they are easier to open than cans, weigh less, result in less waste, minimize loss from denting or breakage and the package can be microwavable.

Pouches’ wide impact

New product applications are developing, liquid, viscous, powdered, granulated and particulate. The growth markets include food and beverage, cosmetics, healthcare, pet foods, automotive, pharmaceutical and agricultural.

Sustainable packaging is taking on new forms

Flexible packaging offers many green benefits: less plastic and energy used in production; flat packaging results in more efficient transport and storage; and after use less material goes into the waste stream.

Waste to Energy is coming of age

WTE is becoming a real end of life option for flexible packaging since advances in municipal incinerator technology have addressed harmful emissions issues. It’s likely that the United States will support efforts to turn waste into electricity, synthetic gas, fuels and recycled materials.

To read the entire article, click the link below

Source: Packaging World

Emerging Trends in Sustainable Packaging

At the Utilizing Packaging and its evolving trends to Maximize Profits: Innovation and Sustainability in Packaging conference, Dr. Inka Crosswaite presented on emerging trends in sustainable packaging. Crosswaite identified sustainable packaging trends currently at stores around the world: the power of pouches, recovery labeling, downsizing packaging, new materials, cardboard, refillable packages, recyclable packaging, made from recyclable materials and biodegradable packaging.

Power of pouches

Kraft’s YES Pack packaging waste occupies 50% less landfill space. Transportation of film involves 70% fewer CO2 emissions.

Labelling for recovery

Modern Spirits uses labels made from 100% post-consumer waste.

Downsizing product packaging: formats and materials

Marks & Spencer introduced skin pack for meats which apart from using less material keeps the meat fresher for an extra 5 days and uses less material.

Downsizing product packaging: concentration

Compact toilet paper: 12 mega roles equal 48 regular rolls of toilet paper. Charmin claims that if 1 million consumers switched from Regular Charmin to Mega it would save 85 000 gallons of diesel fuel and eliminate 500 000 pounds of trash and packaging.

New packaging materials

Pantene Pro-V Nature Fusion introduced a plant-based bottle that is made out of sustainable sugarcane-derived plastic. It will consume over 70% less fossil fuels and release over 170% less greenhouse gases per ton.

The return of paper

The cardboard can developed by Keienburg in Germany enables a greener and cheaper packaging process for carbonated drinks.

Reusable and refillable packs

‘Reuse. Renew. Rejoice’ is KFC pay off line for their reusable containers which are both dishwasher safe and microwaveable.

Recyclable packs

GreenBottle is recyclable, compostable and biodegradable – a ‘Planet Friendly’ alternative
to plastic bottles.

Made from recycled materials

EarthBoundFarm’s switch saved 424 224 million BTUs of energy, avoided 16 191 tons of carbon dioxide emissions, saved 68 307gallons of water, kept 1 308 623 pounds of solid waste out of the landfill.

Biodegradable or compostable packs

SunChips uses 100% compostable packaging for its Original flavour SunChips® snacks.