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Six packaging trends for 2016

A new report called “Global Packaging Trends – A Fast-Forward Look at How the Next Generation of Packaging is Engaging Consumers in 2016” identifies six key trends set to transform the global packaging industry this year.

 

These trends include:

  • Digital revolution: The unique capabilities of digital printing have captured the attention of retailers, brand owners and packaging converters globally by creating opportunities to engage consumers on a local, personal and emotional level.
  • Phenomenal flexibles: While brands will still be looking to pouches to capture consumers’ attention, truly innovative brands will be looking to the next generation of rigid/flexible hybrids.
  • Show me the goods: Clear and concise information about ingredients, functional product attributes, or even convenience and safety must be communicated with total transparency.
  • More than “just” green packaging: Two key initiatives are beginning to resonate: a focus on alternative package material sources, and catering to the 63% of U.S. consumers who’ve stated that reusable and repurposable packaging is a key purchasing driver. Going forward, brands cannot afford to ignore this “ecologically friendly” purchasing driver as they develop their brand positioning and marketing strategies.
  • Size matters: If brand owners are to overcome the growing lack of consumer brand loyalty, they must create and deliver packaging that consumers see as right-sized for themselves, their families, and shifting use occasions.
  • Packaging mobile-ution: Moving forward, as brands clamor for innovative ways to engage and connect with shoppers, the mobile environment will become the new front line in the battle to win consumers’ hearts, minds, and wallets.

 

 

To read the full article, please visit

http://www.packworld.com/trends-and-issues/global/six-packaging-trends-2016

 

Source: Packaging World

 

Four Key Trends Driving Flexible Packaging

 

The global market for flexible packaging is forecast to grow at an average rate of 3.4 percent annually over the next five years and reach $248 billion by 2020, according to a new report from Smithers PiraThe Future of Global Flexible Packaging to 2020.

 

Four key trends are driving the flexible packaging market:

 

Downgauging
The combination of environmental pressures and high polymer prices are increasing demand for thinner films. Flexible packaging uses less resources and energy than other forms of packaging. It provides significant reductions in packaging costs, materials use and transport costs and has certain performance advantages over rigid packaging.

 

High-Performance Films
Food packaging films are trending toward high-performance film structures that are less permeable to increase shelf life and enhance flavors. The ongoing success of flexible packaging as a replacement for glass and metal packages can be attributed directly to the substantial improvements in barrier properties of plastic films and particularly clear plastic films.

 

Consumer Convenience
Ready meals that are available in new flexible packaging formats are in a prime position to take advantage of the current social trend toward convenient mealtime solutions.

 

Packaged fresh meat, fish and poultry consumption will grow at a faster rate than unpackaged produce to 2020. Growth in the pre-sliced sector and in premium lines has promoted growing demand for modified atmosphere (MAP) packaging. Demand for chilled food is also being driven by a greater variety of ready meals, fresh pasta, seafood and exotic meats.

 

Bio-Derived and Bio-Degradable Technologies
The proliferation of bio-based plastic films continues with polylactic acid (PLA), polyhydroxyalkanoates (PHA) and poly-trimethylene terephthalate (PTMT) showing the most promise on the materials side of the equation, and thermoplastic starch (TPS) films on the petroleum replacement side.

 

Read more: http://whattheythink.com/articles/75676-four-key-trends-driving-flexible-packaging/

 

 

Source: What They Think

 

The Future of Food Packaging

A new report from Mintel has identified six trends that will transform the global packaging industry in 2016.

 

The rise of digital printing – Companies will use the customization and quick turnaround capabilities of digital printing to leverage their brands with consumers.

 

Package transparency – Consumers prefer clear, easy to read details regarding ingredients and other product information.

 

Flexible is in – Stand up pouches may be peaking in favor of packaging featuring rigid and flexible components. Brands are looking for packaging with functional and sustainable benefits and a strong shelf presence.

 

Beyond sustainable – 63% of consumers prefer packaging that is reusable or recyclable. If the price and quality of a product are equivalent, sustainability may be the determining factor.

 

Size it up – Consumers want a wider range in pack sizes. Companies offering product in a trial size are more likely to gain new customers.

 

Going mobile – Brands are using new technology, such as nearfield communication and Bluetooth low energy to connect with consumers.

 

To read the entire article, click here

http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2015/12/The_future_of_food_packaging.aspx?ID=%7BEDBF2A06-7EEF-44E3-B07C-3FF51C09E048%7D&cck=1

 

 

Source: Food Business News