The cosmetic and personal care industry are embracing and contributing to the innovations that are coming from the sustainable packaging culture. The push for packaging that limits the environmental impact through the use of reuse/recycling/reduction of natural materials. Pangea Organics has been developing innovative packaging that combines creative designs, while minimizing their environmental footprint. The Pangea Organics origami fold box made from WindPower 80 has a goal of zero waste by utilizing Aaron Mickelson’s disappearing package. This package is made with PVOH plastic film that dissolves in water. This is just one of the intriguing packaging designs that highlights the boundless potential of sustainable packaging. The range of materials that can be used to create packaging appears endless. Leslie Sherr, co-author of Material ConnXion, discusses the amount of renewal resources that can be used to create packaging. Sherr highlights the potential for material created using mushrooms. Ecovative, a company that specializes in bioplastics using mycelium offers an alternative to synthetic polymers.
There is no shortage of sustainable packaging material; the place to be looking for innovative sustainable packaging is the Sustainable Packaging Coalition. Sherr explains they have an extensive list of members, some of the world’s leading consumer brands. The coalition also offers curriculum services that provide the fundamentals of a system drive approach to packaging and design innovation. The contemporary beauty packaging is setting the standard to sustainable packaging and making good use of renewable resource packaging.
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