Major brand owners setting packaging sustainability goals

Brand owners like Starbucks, Pepperidge Farm and Campbell’s are setting aggressive goals to make their packaging sustainable.

Pepperidge Farm plans to eliminate 100 million pounds of packaging by 2020. Pepperidge Farm has already reduced plastics usage 65% by redesigning the Goldfish bread and deli flats packages.

Campbell’s Soup Co. has seen results by replacing the company’s V8 brand of juice drinks with lightweight bottles. Campbell’s is looking into waste audits in its bakery brands.

Starbucks Coffee Co intends to make all of their cups recyclable by 2015.

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