Environmental Concern Empowers the People

Environmental awareness is now mainstream. It is no longer limited to a small niche of people but rather consumers across the board. A concern for the environment is changing consumer’s purchasing behaviors. More and more, people are looking for signifiers that companies are a part of the rainforest initiative or packaged using post-consumer recycled products. Also, this translates into consumers consciously choosing to avoid brands where there is no message of environmental sustainability. Consumer commitment to the environment has moved from concern to action, creating positive change in the industry.

The evolution of environmentally conscious consumers has created a demand for manufacturers to incorporate sustainable practices into their business strategies. Food manufacturers and retail operations have adopted environmental initiatives; this incorporates the recyclability of a product, analyzing manufacturing equipment to ensure the operation uses minimal energy and creates less waste, lastly, using responsibly sourced materials.

Concerns for the environmental are not slowing down; they will continue to influence buyer behavior and increase the drive within corporate America – consumer awareness and purchasing power will continue to drive corporations to adopt sustainability into their business strategies.

To read the full article, please visit http://www.huffingtonpost.com/brian-kennell/environmental-concern-emp_b_8105580.html

Source: Huffington Post

Boundless Potential for Cosmetics Packaging

Sustainability has become an integral part of the beauty business – environmentally intelligent packaging designs are attracting more consumers, satisfy current customers, and create an ethical mission for the company.

A new perspective on a familiar concept: this is the revolution of compostable packaging is providing says design expert, Leslie Sherr, co-author of the latest book series from Material ConneXion. By incorporating compostable bioplastics based on mycelium, or mushrooms, or technotraf wood packaging from that derives from sustainable forests manufacturers and design experts can open up many possibilities. Sherr adds that how materials are treated and applied is where the potential exists; furthermore, working with the same material in a new way holds immense potential.

There is no limit to sustainable packaging, and a good place to start is the Sustainable Packaging Coalition, states Sherr. They have a large database that have an extensive list of consumer brands and they understand design innovation.

To read more from Leslie Sherr, please visit http://www.cosmeticsdesign.com/Packaging-Design/Cosmetics-and-Personal-Care-Packaging-sustainable-materials

Source: Cosmetics Design

Jennifer McCracken sheds some light on the lure of green packaging

When it comes to sustainability, food and beverage brand owners are eager for new packaging material. While the desire for a green product line seems to be stronger than ever, brand owners still take into account the cost, product compatibility, shelf life, and regulatory requirements. How can companies take advantage of new sustainable packing lines? Jennifer McCracken, director, sustainability, Global Innovation and Sustainability at HAVI Global Solutions provided some insight while speaking at the New Material & Strategies to Cost-Efficiently Enhance Your Sustainability Plan this past July in Chicago.

McCracken points out that while people have the desire to make an impact, they often do not have the time or resources to do so. By packaging companies offering sustainable options, they are giving the consumer the ability to make ecological choices and thus have an impact on the environment. This is giving the consumer the power to make a difference through their purchasing. Brands also want their customers to feel a sense of pride when they purchase a particular product and thus allowing consumers to feel good about their purchases.

Recently, there has been an enormous lure to green packaging options; however, McCracken points out that that some manufacturers have reservations about the complete transition to sustainable materials. For packaging developers, the biggest concern is the cost and performance of the materials. McCracken explains that developers are looking for cost neutral and of equal quality so the packaging is effective.

Another reservation is whether the materials are truly sustainable. Are these materials using land resources? McCracken gives the example of growing trees to produce paper. Furthermore, newer materials may not have the certifications to call it sustainable, or newer sustainable materials may be relying on a third party to validate their materials.

When a company considers going sustainable, McCracken advises to carefully consider the message before making a significant investment. The message conveyed to the public needs to be legal, meet regulatory standards, and meet qualifying technical language while resonating with customers.

For more information on the green process, read Federal Trade Commission Green Guides for a better understanding.

For the full Jennifer McCracken article please visit http://www.packagingdigest.com/sustainable-packaging/why-are-sustainable-packaging-materials-in-such-high-demand1507


Source: Packaging Digest

Plastics, a sustainable solution for the future

Leaders of the European Plastics industry met in Brussels on Wednesday, July 24th to discuss the future of sustainability efforts and the EU investing in its future. Working jointly, Plastics Construction Solutions, European Plastics Converters and PlasticsEurope brought together more than one hundred participants. Opening the conference, Czech Member of European Parliament Martina Dlabajova, Recipient of the 2015 MEP Awards in “Employment and Social Affairs” focused on the plastic industry and employment in the building and construction sector – she focused on the European Commission’s agenda on job growth, investment, and energy efficiency.

She emphasized that the plastic industry brings high-quality jobs to the European Labor market. The building and construction sector is the second biggest market for plastics in the Europe. A demonstration of flooring installation during the conference emphasizes the importance of the role of plastic in modern building. While plastics bring solutions; creating a sustainable ecological line of innovative plastic building supplies is a challenge but an opportunity that the industry can address head on.

For further reading, please visit http://www.packagingeurope.com/Packaging-Europe-News/63944/Plastics-a-Sustainable-Solution-for-the-Future.html


Source: Packaging Europe

TechNavio: Green Packaging Market to Jump Nearly 8% by 2019

The global green packaging market is expected to grow at a CAGR of 7.84 percent from 2014-2019, says research firm TechNavio.

Growth will come in large part from the growing demand from the food and beverage industry, the largest consumer of green packaging materials.

As demand for eco-friendly packaging materials increases, leading manufacturers of food and beverage products — including Cadbury, Coca-Cola, ConAgra Foods, Nestle and Pepsico — now use sustainable packaging materials that preserve food and its nutritional value. This gives them a competitive advantage over other market players, says Faisal Ghaus, VP of TechNavio.

To read the entire article, click here: http://www.packworld.com/sustainability/source-reduction/food-beverage-driving-global-green-packaging-market

Source: Packaging World

Sustainability of Packaging Important for Customers

According to a consumer survey commissioned by the STI Group, the majority of consumers list recycling and disposal when talking about sustainability. Consumers tend to make conclusions about a product’s sustainability based on the product’s packaging; cardboard is considered to be greener than packaging made from other materials.

Per the survey consumers are willing to pay a higher fee for products with sustainable packaging. On average the consumer was willing to pay 12% more for environmentally friendly packaging.

To read the article, click here.

Source: Packaging Europe

Can manufacturing lead the way to a sustainable future?

Because of the growing understanding that major challenges, such as climate change, resource constraints and urbanization require major solutions, the Sustainability Accounting Standards Board has decided to channel the power of the capital markets to tackle these issues head on. The SASB issued standards for the following five industries: aerospace and defense; chemicals; containers and packaging; electrical/ electronic equipment; and industrial machinery and goods.

The global market for sustainable packaging is predicted to grow to $244 billion by 2018. This is an increase of 28% in only five years.

Companies are starting to look at the value of closing the loop in the product life cycle. In the United States the amount of plastic, steel, glass, aluminum and paper sent to landfills annually is estimated at $11.4 billion. This represents a substantial loss of potential feedstock for new containers and packaging. The American Forest and paper Association launched its “Better Practices, Better Planet 2020” initiative to accelerate recycling rates of paper packaging by more than 70% by 2020.

To read the entire article click the link below:

Source: GreeenBiz

EZ-Hydration™ premiering at Outdoor Retailer Summer Market

CDF Corporation, a global company that specializes in the manufacture and sale of high quality pail, drum, intermediate bulk container and bag in box liners and flexible packaging, will exhibit EZ-Hydration at Outdoor Retailer Summer Market in Utah.

Outdoor Retailer Summer Market will be held August 5-8, 2015 at the Salt Palace Convention Center in Salt Lake City, Utah. Summer Market is the largest outdoor sports show of its kind, and caters to a specialty audience. Not just technical innovations and outdoor sports apparel, Outdoor Retailer Summer Market provides education to retailers, reps and manufacturers to improve business. Stores from around the world are looking to Summer Market as the outdoor sports show of choice for the largest collection of innovative gear, apparel, footwear and accessories for outdoor sports products including adventure travel, backpacking, camping, hiking, climbing, mountaineering, cycling, mountain biking, fishing, fly fishing, health and fitness, military, nutrition and natural products, paddle sports, watersports, SUP, pet products, running, trail running, surf, skate, lifestyle, triathlon, multisport endurance, and yoga/Pilates.

EZ-Hydration is a cost-effective, disposable, transparent bag and tube combination that fits in most hydration backpacks. The reusable bags can be filled with water and other beverages. There is no odor and no plastic taste. EZ-Hydration can be used in a wide range of environmental conditions. The standard size bag is 3 liters, other sizes are also available upon request. The bags are made in the USA and are BPA free. EZ-Hydration is ideal for cycling a long stretch of road, tackling white water, touring the river, ascending a mountain, walking a trail or exploring the wilderness.

Sustainable Packaging Coalition survey

Three trends shake up packaging sustainability

Sustainable Packaging Coalition conducted their yearly survey on packaging and sustainability. For 2015, the highly regarded research focused on the top three areas where packaging will see the biggest impact.
1. Circular Economy vs. Eco-Efficiency
2. Bio based materials
3. E-Commerce

The struggle with sustainable strategies:

The circular economy was mentioned in an earlier edition of Packaging Digest, defined by Ellen MacArthur Foundation, a circular economy focuses on industrial economy that is restorative by intention by eliminating the use of toxic chemicals and relying on renewable energy. This is done through careful designed. The industry has focused on eco-efficiency philosophy that lessens the environmental footprint, but not necessarily in the long term. Those who are members of the Sustainable Packaging Coalition were familiar with Circular Economy while those who are not members were less likely. However, there was a large gap of in both groups who were not familiar with the new philosophy. In addition, those surveyed were not familiar with their company’s sustainable practices or which philosophy their company subscribes.

The Run on Bio-Based Packaging Material:

There has been much discussion on bio-based materials but is there current use and is bio-based material projected to grow within the packaging community? There has been activity and interested in the bio-based material market but in a recent survey, less than 31%of respondents are currently using bio-based materials. However, looking down the road 43% said they plan to use them. That would be an expected increase of about 27%. Those surveyed were asked why they use bio-based material. Some stated that the materials help minimize environmental impact. The materials added an active component to their marketing message. Lastly, consumer’s expect them.

Escalating e-commerce sales need better packaging:

Online and mobile sales are on the rise, which begs the questions, should e-commerce have better packaging options. It’s no surprise that products sold through e- m- commerce are over packaged. Packaging Digest conducted a survey about how their products are sold. Currently, 31% are sold via e-commerce but looking towards the future, that number is expected to rise to 44% are going to be sold through this channel. Will that put momentum to move packaging options forward? Should this type of market have packaging designed specifically for them? Out of 600 surveys, 62% said yes, there should be specific packaging designed for e-commerce. While 24% are on the fence, and 14% were a flat out ‘No.’ Are the product sold via e-commerce over packaged? Those working the industry responded that they did not think so while 47% stated that it was wasteful (the other 53% thought it was beneficial in securing the product).

Source: Packaging Digest, November/December 2014.

Packaging professionals still struggle with setting ‘sustainable’ strategies

The circular economy and the packaging industry. Circular economy  an industrial economy that is restorative by intention. The focus is aimed at the reliance on renewable energy, minimizing, tracks, and eliminating the use of toxic chemicals. Circular economy focus is on design with careful insight into biological nutrients and a high-quality product. How does this model resonate with the packaging industry? While the packaging industry is looking towards a more eco-efficiency philosophy, but not necessarily in the long term. Packaging Digest surveyed members of the Sustainable Packaging Coalition, who were more likely to have heard about circular efficiency than non-members. However, a large percentage were still unfamiliar with the concept. More were familiar with the eco-efficiency rather than the circular efficiency. More so, many were unfamiliar with what practice their company employed.

Source: Packaging Digest

To read the responses from the survey, please visit http://www.packagingdigest.com/sustainable-packaging/packaging-professionals-still-struggle-with-setting-sustainable-strategies141204