While the farm-to-table trend continues to grow, consumers are becoming more aware of what goes into the food they purchase and consume. This translates into more demand on restaurants to provide not only transparency in the nutrition label but also the sustainability of their packaging for food products. In a recent survey performed by Asia Pulp & Paper, American consumers want sustainable food packaging labeling to be clear and concise in reflecting the materials they use.
Previously, consumers may have viewed sustainable packaging labels as a nice bit of information. However, sustainability has shifted to a priority for Americans, restaurants, and the entire food industry. Meeting consumer demands is important for business and consumer loyalty. In another survey that focused more on consumer loyalty and likelihood to recommend a brand, 51% of Americans are more likely to recommend a brand if it includes environmental and sustainability related information. Based on consumer attitudes, paired with business, regulatory and environmental pressures have pressed world well-known brands to make the move to sustainable packaging.
Companies are making the transition to sustainable packaging options; recognizing that the need for transparency across global supply chains and operations and manufacturing processes. The industry predicts that many companies will make the transition for social responsibility and to ensure brand loyalty. Companies are now prioritizing the integration of environmental practices.
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