The Future of Food Packaging

A new report from Mintel has identified six trends that will transform the global packaging industry in 2016.

 

The rise of digital printing – Companies will use the customization and quick turnaround capabilities of digital printing to leverage their brands with consumers.

 

Package transparency – Consumers prefer clear, easy to read details regarding ingredients and other product information.

 

Flexible is in – Stand up pouches may be peaking in favor of packaging featuring rigid and flexible components. Brands are looking for packaging with functional and sustainable benefits and a strong shelf presence.

 

Beyond sustainable – 63% of consumers prefer packaging that is reusable or recyclable. If the price and quality of a product are equivalent, sustainability may be the determining factor.

 

Size it up – Consumers want a wider range in pack sizes. Companies offering product in a trial size are more likely to gain new customers.

 

Going mobile – Brands are using new technology, such as nearfield communication and Bluetooth low energy to connect with consumers.

 

To read the entire article, click here

http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2015/12/The_future_of_food_packaging.aspx?ID=%7BEDBF2A06-7EEF-44E3-B07C-3FF51C09E048%7D&cck=1

 

 

Source: Food Business News