Growth and fragmentation in flexibles gives brands food for thought

Flexible packaging is finding new applications for consumers, currently pouches and other flexibles are involved in snacking from adults to toddlers. They are finding a wide range of products to target every consumer. Flexible packaging is offering unique shapes, functions, and convenience. Quite literally, this form of packaging is presenting its self as flexible for the needs of many industries. The flexible packaging industry is not pigeon holing either, the genius of the product is that it is flexible for those looking to convert, and those who are looking to be innovative and differentiate their product.

Between 2012 and 2013, the use of pouches for snacks grew 7%, the use of pouches for sauces and seasonings saw growth of 20%. Over the past decade, pouches have become quite the competition for traditional rigid packaging and has been embraced by U.S. consumers for the ease of use and accessibility. Going forward, we can count of seeing innovative designs, convenient uses, and easy storing.

To read the full article please visit: http://www.packagingdigest.com/flexible-packaging/growth-and-fragmentation-in-flexibles-gives-brands-food-for-thought140731

Source: Packaging Digest

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