Consumer Trends Changing the World of Packaging

Over the past five years, consumers have become more aware and educated on environmental issues and taking health and wellness more seriously. With a more educated consumer base, manufacturers and food companies need to be more upfront and honest about packaging claims they make. Companies will be held to a higher standard with harsher consequences if they over-extend their packaging claims. Today, the largest complaint being made about packaging is the excessive packaging being used to protect product. Consumers also care whether the packaging being used can be recycled. Companies are taking note, more companies are labelling their environmental affects outside the ingredient list. While the sustainability issue continues to grow, plastic is still the more popular packaging material at 29% of the packaging market. Flexible packaging has seen an increase in the beverage world, as well as the baking and snack industry.

 

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Source: Bakery & Snacks