With the help of the Sustainable Packaging Coalition, GreenBlue has finally created a recycling label that the average consumer will be able to understand. The How2Recycle Label is a straightforward approach to responsible recycling and one that is poised to become a fixture in the plastics packaging world. The program employed a soft launch with brands such as Seventh Generation and Target but also decided to conduct a webinar in order to familiarize consumers with basic features and the program’s importance.
Anne Bedarf, senior manager at GreenBlue, explained that the labels are based on the On-Pack Recycling system, the same program used in the United Kingdom. Companies have the ability to customize each component of their packages using the four available options: Widely Recycled, Limited Recycling/Check Locally, Not Yet Recycled or Store Drop-off. Bedarf added that the How2Recycle Label program does not aim to replace the existing RIC (Resin Identification Code) system but rather, be compatible with it.
GreenBlue has estimated that the How2Recycle Label has been used on more than 100 million packages and is expected to take on several new clients within the near future.
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Source: Plastics Today