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Top five packaging trends for 2015

The five trends that will impact packaging and associated industries in 2015 are: the growing importance of sustainability; the demand for supply chain transparency; the rise of new barrier/coating packaging technologies; the continued emphasis on lightweight packaging; and the importance of delivering frustration-free packaging.

The growing importance of sustainability

Because sustainable packaging is now prompting consumers purchasing preferences, sustainable packaging has significant environmental and business implications for companies. Businesses should be proactive in implementing procedures that advance a product’s packaging sustainability; if not, they risk the possibility of losing customers to competitor brands that are prioritizing sustainability in their packaging.

The demand for supply chain transparency
Supply chain transparency is an important area companies must focus on to avoid potentially costly environmental and legal infractions that could damage a company’s reputation and overall relationships with consumers. Businesses should address how they are implementing supply chain traceability in terms of sourcing, manufacturing, transport and end of life cycle.

The rise of new barrier/coating technologies
According to a Smithers Pira report, paper and corrugate are going to see tremendous growth in the next several years. The focus will be on developing new barrier technologies that are renewably sourced, readily recyclable and/or biodegradable.

Source: Greener Packaging

To read the entire article, click here: http://www.greenerpackage.com/source_reduction/top_five_packaging_trends_2015

Consumers willing to pay more for sustainable packaging

According to a study conducted by Ipsos InnoQuest, consumers are likely to pay more for food and beverage packaging that has value added features related to freshness and sustainability. Results from the global survey show that 55% of participants would pay more for packaging that keeps food fresh longer and for environmental packaging. Participants in South Africa, Malaysia and India were willing to pay more for packaging that keeps food fresh longer. Participants from Mexico, South Africa and Indonesia would pay more for environmentally friendly packaging.

Packaging that prevents spills, keeps food and beverages at the right temperature and that makes it easier to eat or drink on the go ranked the lowest at 34%, 33% and 31%.

To access the report, click here:

http://www.foodbev.com/news/consumers-willing-to-pay-more-for-sustai

Source: FoodBev.com

Flexible Packaging Options

The flexible packaging industry has recently encapsulated two of the largest concerns for consumers, to ensure the secure and safe environment and satisfying the need for a greener footprint. In the adhesive and sealant world, transporting product in drums and pail is a necessity although these containers carry many benefits, sustainability efforts remain on the forefront of consumers’ minds. Flexible packaging options add the sustainability wanted while maintaining the value needed in order to keep this high demand industry moving.

One of the challenges faced by adhesive and sealant manufacturers and transporters is the contamination issues that exist when using the steel drum and pail, such contamination makes it difficult to reuse, recondition, or even recycle. The flexible packaging option keeps the drums/pails clean, this eliminates cleaning and refurbishing costs as well as time constraints, the drum/pail is ready for immediate reuse. Flexible packaging option brings ensures product integrity, it preserves the product purity while presenting stronger sustainability advantages.

The flexible packaging materials weigh significantly less than other packaging formats, this reduces costs in resources for transportation, as well as warehouse space being maximized this formulates into less carbon dioxide emissions.

Flexible packaging offers great value and sustainability benefits to consumers, retailers, and manufacturers by reducing waste, energy used, and greenhouse gas emissions. It presents excellent sustainable choice that satisfies the adhesive and sealant industry while providing a greener footprint.

To read more on Liners and Inserts visit www.adhesivemag.com/articles/90997-flexible-options