The five most important consumer packaging trends for today’s market are sustainability, healthy living, convenience, authenticity and cost-effective shopping.
Consumers are more aware of international environmental issues and are changing their purchasing habits. Consumers are seeking packaging with the recyclable logo on it.
Consumers are interested in health and wellness and are looking for the packaging to list the product’s health credentials. Packaging should focus on natural ingredients and formulations.
Consumers are busy and are looking for on the go, easy to use packaging. Packaging that is smaller, lighter and easily disposed of are ideal for on the go consumption.
Authenticity and Trust
Due to global food scandals, consumers are demanding clarity from manufacturers on product traceability.
Consumers are now purchasing product as they run, opposed to purchasing product in advance and storing for future use, which has been the norm.
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Source: Packaging Digest