Bag-in-box caters to Ruby Tuesday

The Ruby Tuesday restaurant corporation started in Maryville, TN, “Simple, Fresh, American Dining,” was their motto upon launching nearly 30 years ago. A lot has changed in 30 years, they have more than 900 locations in 43 states and 15 countries, along with the laid back American dining, they have created a curbside take-out program that now accounts for six to seven percent of its sales. Senior VP of Ruby Tuesday, Rick Johnson states, “Making food available for guests to enjoy outside our dining rooms is part of our ongoing initiatives to better serve our guests and to make their lives a little easier.”

Rick Johnson wanted to make that outside the dining rooms more enjoyable, the ability to bring the Ruby Tuesday lemonade and iced tea beverages home was a novelty he wanted to offer his guests. Originally in the white polyethylene terephthalate jugs, the company had made the change to flexible bag; they looked no further than Cheertainer’s flexible, gusseted film bag from the CDF Corp (, the bag came housed in a custom-printed, corrugated box from Accurate Box (

When considering a container, Ruby Tuesdays not only wanted a better branding opportunity it wanted a suitable container made from high-quality material and reasonably priced. The container also needed to be able to contain both hot and cold beverages, be able to fill onsite at restaurants, and to be simple for the consumer to dispense furthermore, it needed to be eco-friendly.

Ruby Tuesday found just what they needed with Cheertainer bag-in-box and Accurate Box, the 1-gal custom box was created using s sturdy, SBS single-face E-flute corrugated material. The vision Ruby Tuesday decided on was the ruby-red background with the Ruby Tuesday logo printed in white.  Originally, they had chosen to use a pillow-style film pouch to hold the beverages, but according to Iris Thomas CDF’s Cheertainer product manager, “they found that they could not get the proper fill volume with the pillow-style bag.”

Cheertainer’s flexible bag alternative was the perfect choice for how Ruby Tuesday imagined their product being dispensed. Because of the Cheertainer design and the location of its fitment once in the box, it is able to dispense nearly 99.9 percent of its content without any residue. Iris Thomas explains that with a pillow pouch, the fitment is higher on the bag and liquid is able to get trapped in the corner below the fitment. Furthermore, the bag fits comfortable in the box which is to eliminate any splashing and foaming while in transport. Once the product is in the bag, the bag does not shift in the box, which means there is no chance of product integrity lost in transport.

Cheertainer’s superior strength derives from its construction; the bags are made with oriented nylon layer on the outside and a linear lower density polyethylene layer on the inside.  CDF also offers other film choices for the Cheertainer, such as a coextruded nylon/ethylene vinyl alcohol construction, used for products that call for a higher barrier, and a metallized construction.

Lastly, the Cheertainer has environmental advantages, Cheertainer uses less plastic than a rigid container, and because of its shape it lessens dead space which allows more products to fit on a pallet, and reduces the need for excessive layers of plastic.

CDF exhibiting flexible packaging at Pack Expo 2012

CDF Corporation, a leading manufacturer of liners for drums, pails, intermediate bulk containers and flexible packaging, will display flexible packaging solutions, have live interactive bag in box filling equipment demonstrations and debut CDF’s newest product, the Smart Pail at Pack Expo International 2012.

Pack Expo International 2012 will be held October 28th to the 31st at McCormick Place in Chicago, IL. Pack Expo International will focus on the latest developments in packaging technology and will showcase exhibitors’ state-of-the-art advances in packaging machinery, converting machinery, materials, packages and containers and components.

Representing CDF will be Joe Sullivan, President; Tom McCarthy, General Manager IBC Division; Joe Wanner, Product Manager Drum and Pail Division; Jimmy Pigg, Cheertainer Applications Engineer; Iris Thomas, Cheertainer Product Manager; Amanda Verash-Morris, Marketing Communication Manager and Dave Christian, Jake Sullivan, Leigh Vaughn and Jayne Handscom, Sales Representatives.

CDF has a wide range of flexible products to satisfy the needs of product manufacturers and producers. CDF’s liners for intermediate bulk containers, drums and pails provide outstanding performance in critical food, cosmetic and chemical applications. The Cheertainer, CDF’s innovative form-fit bag-in-box, is an ideal solution for small and large volume needs. Ranging in size from 5 to 20 liters, the Cheertainer is UN certified and manufactured with CDF1 Smart Seal Technology™, ensuring the ultimate reliability of the package.

CDF’s most recent product addition is the Smart Pail, a plastic pail replacement system. The Smart Pail is a semi-rigid, flexible vacuum-formed plastic liner with the option of a hermetically sealed lid and/or snap-on plastic cover, corrugated box and corrugated lid. The Smart Pail was developed for viscous and dry products.

CDF’s Smart Pail & Cheer Pack pouches selected for Heinz Technology Show

CDF Corporation will be co-exhibiting with Cheer Pack North America Corporation at the Heinz Technology Show/TOPS Exhibitions held at H.J. Heinz on September 12, 2012, in Warrendale, PA. CDF Corporation is one of twenty-two packaging suppliers selected by Heinz to exhibit. The packaging focus of the show is sustainability, new trends and cost-cutting solutions. Heinz is looking to develop next generation products referred to as “disruptive innovation”; products that can be placed in parameters of grocery stores, or alternative channels that can provide convenience, on-the-go, easy to eat food.

Representing CDF will be Joe Wanner, Product Manager of the Drum and Pail Division. Joe is responsible for the development and growth of several product lines including the Smart Pail brand on a global basis. Joe’s current focus is to bring the Smart Pail product line out of product development to the commercial stage and penetrate key market segments in the food, chemical, pharmaceutical and cosmetic industries. Joe has over 20 years of sales management and brand development experience in bulk liquid packaging, global logistics and flexible films. Combining a deep understanding of packaging, transportation, direct customer relationships and global logistics allows Joe to offer a consultative approach in all facets of the supply chain during the critical change and implementation phase of a new packaging and transportation program.

Cheer Pack North America will be represented by Blair Vance, Director of Sales and Marketing. Blair has over 20 years of local and international experience in the food and beverage industries, as well as a wealth of knowledge and expertise in package, product and category development and process and strategic management. Blair’s responsibility is to lead the sales and marketing teams. Cheer Pack North America is an international partnership between CDF Corporation, Gualapack and Hosokawa Yoko.

CDF offers a wide range of flexible products that satisfy customer’s environmental needs. The Smart Pail is a plastic pail replacement system. Its modern design consists of a cube-shaped, semi-rigid, flexible vacuum-formed plastic liner with the option of a hermetically sealed lid and/or snap-on plastic cover, corrugated box and corrugated lid. The end user removes corrugated lid, peels back sealed plastic lid, then pumps or scoops the product The Smart Pail is available in 5 gallon sizes and is ideal for the chemical, construction, cosmetic, and food markets.

The Cheer Pack is a flexible spouted single-serve retail pouch featuring a convenient, easy-flow straw and a reclosable, large tamper-evident, screw-on cap. This unique pouch format is ideal for packaging squeezable liquids, gels, pastes and purees. Cheer Pack is available in a variety of sizes, styles and film choices. Cheer Pack North America supplies a complete packaging solution, including package design and conversion, filling equipment options and technical support.